Goop Label: exactly what he Gwyneth Paltrow’s fashion line like?

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The performers new collecting presents five elevated basics and there are no buffalo horns in sight

The titles are perfect. Theres the Eliza wide-leg culotte, the Pattner peak lapel blazer and the Elise chambray button-down. Although they may sound like the names of the central characters in a new dystopic young-adult franchise, they are in fact descriptions of three of Gwyneth Paltrows pieces from her new way line, Goop Label. Yes, you heard us correctly: the Goop fashion line is a reality.


Goops Pattner peak lapel blazer.

Designed by Paltrow and a small design squad, the five-piece capsule collection was inspired by items in her wardrobe that she has held on to over the years. That the clothes in the collect are described as elevated basics says it all: these are omnipresent high-street staples( items such as culottes, a denim shirt and a white shirt with a black bow) that sum up an innately Gwynethtastic appear a hedge fund directors second wife who has just got changed after her SoulCycle class. has offered us many gluten-free, quinoa-flavoured e-commerce moments, such as dildos made from gold and buffalo-horn salad servers, but sadly this is not one of those days. Where, we may ask, is the consciously uncoupling belt or the strappy top constructed wholly from received bits of aged kale?


Goops Elise chambray button-down shirt.

Not very lols, then, but celebrity-endorsed style lines have proved hard to get right. The art of distilling a celebritys style via the medium of a leather vest or a boot-cut jean is tricky, because it could reveal that there was gulping not much style to begin with. Ones that the project works are powered by clothes that stand alone and also allow us to construct a detailed Halloween costume of our select guest atelier.

This year, we seemed to have got it right. Archive by Alexa Chung, Beyonces Ivy Park and Beth Ditto managed to tick the right boxes. As far as brand extensions run, they are only as successful as the celebrity who is the face of it.

Can we suggest for the next Goop Label range( they are releasing another batch of clothes next month) that Gwyneth and her squad to continue efforts to replicate some of her best looksMargot Tenenbaums new Gucci, Grace Kellying it in The Talented Mr Ripley or even sobbing like a newborn in a pale-pink Ralph Lauren at the Oscars. Our advice? Go retro, Goop, run retro.

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