Fitness influencer Kayla Itsines thinks social media needs to stop being so hard on women

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Shes been named the worlds most powerful fitness influencer, with a $46 million empire, worldwide stadium tours, the richest exercising app in Apples Store and more than 20 million followers online.

But 26 -year-old Australian social media wunderkind Kayla Itsines is striving to change the medium that helped attain her famous, and let women know theres more to life than faultless selfies, photoshopped bodies and pretending to be perfect on the internet.

The Adelaide-based fitness celebrity, visiting Sydney with her apps new trainers Sjana Elise Earp and Kelsey Wells, said she was determined to ensure social media did not hold back or deter women of different fitness levels and sizes.

Well talk about everything and well talking here things that women dont want to talk about on social media like when we have our periods or when we feel bloated or when we miss a workout, she said.

We all get bloated, we all have stretch marks, its merely altogether 100 percentage normal. We talk about those things to make it more real.

And Itsines, who recently spoke out about being branded too skinny on Instagram, predicted an imminent groundswell against negative body image messages online as more girls rebelled against them.

Coming in 2018 theres going to be a big trend concentrates on body confidence, she said.

There are some daughters on social media at the moment who are pushing this big( notion) that it doesnt matter what you look like, it matters what you feel like, and thats what were pushing as well.

Itsines said some of her favorite examples of inspiring women railing against online stereotypes included the joint account of Australian models Kate Wasley and Georgia Gibbs that showcased women of different shapes standing together, and mother Lexie Woodmansee who shared the unfiltered, sometimes unglamorous narratives behind her fitness journey.

Itsines told uncovering what goes on behind the scenes of a photo going to be able to shut down unrealistic expectations and make more supportive online environments.

Its really important to talk about why you took that photo or the hard work that goes into everyday life, or goes into yoga, or becoming a mum, or after you have a newborn, she said.

You have to talk about those things. Whats the phase of social media if youre just going to upload a photo and say nothing? Our aim is to motivate and inspire.

The fitness entrepreneur is well placed to make an impact, having recently published a volume, finished a worldwide stadium tour with stops including London and New York, and established a growing global audience for her Sweat app, which features workouts in eight speeches and last year became the richest fitness app in Apples Store.

Itsines told adding yoga and post-pregnancy workouts to the app from Earp and Wells friends with their own online communities was designed to expand its reach and give assortment to her loyal adherents, some of whom are now on week 159 of her workouts.

While Itsines has been building her fitness brand since 2014, and now boasts more Instagram adherents than high-profile health commentators Gwyneth Paltrow and Jillian Michaels, she said more Australian fitness experts were definitely confiscating opportunities to grow a similarly strong international following.

And good on them, she said.

Theres a lot of communities young entrepreneurs have built up through fitness and thats the aim. Thats how you keep your brand for a long time.

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